Marketing 101 for Therapists
Learn the basics of marketing for therapists.
In this recording of a Zoom workshop, Michael Fulwiler shares simple frameworks and tactics for narrowing your therapy niche, writing marketing copy that connects with your ideal client, and getting referrals.
You'll learn how to get more "good fit" clients without having to spend money on ads.
Whether you're a future therapist or you've been in private practice for years, you'll get real, actionable takeaways without marketing "hacks" or gimmicks.
About the presenter
Michael Fulwiler operates at the intersection of marketing and mental health. He leads brand marketing at Heard, a venture-backed startup that helps therapists with their bookkeeping, taxes, payroll, and related accounting services. He is also the founder of Fulwiler Media, a marketing consultancy for mental health companies, and author of Therapy Marketer, a popular weekly newsletter for therapists. He is the former Chief Marketing Officer of the Gottman Institute.
You'll get a recording of a 60-minute Zoom workshop with Q&A. You'll also get a copy of the slides.